KnE Social Sciences

Published date: Dec 03 2025

Journal Title: KnE Social Sciences

Issue title: The 5th International Conference on Tourism, Gastronomy, and Tourist Destination (TGDIC 2025)

Pages: 583 - 591

DOI: 10.18502/kss.v10i29.20299

Mohammad Syaltut Abduhmsabduh@iptrisakti.ac.idTrisakti Institute of Tourism, Jakarta

Eko Pradipto PermadiTrisakti Institute of Tourism, Jakarta

Nawawi HalikTrisakti Institute of Tourism, Jakarta

Robiatul AdawiyahTrisakti Institute of Tourism, Jakarta

Garna Sobhara SwaraTrisakti Institute of Tourism, Jakarta

One of the main reasons people go to a place is to eat. A lot of tourists nowadays go to specific areas on purpose to eat both local and foreign foods and to discover for themselves how local production might be proper. This study investigates the impact of a destination’s image and its cuisine image on tourists’ inclination to repurchase local dishes. The study sample included 328 Generation Z individuals who regularly engage in culinary activities. We collected data via surveys using SmartPLS software and analysed it using Structural Equation Modelling (SEM) methods. This study utilises a quantitative methodology, employing non-probability purposive sampling. We utilised ordinal Likert-scale data to evaluate the hypotheses. We utilised the SEM methodology based on partial least squares (PLS) to test the theories and determine the validity, dependability, and structural integrity of both the inner and outer models. The study’s findings indicate that (1) the perception of the destination has a positive and substantial influence on the intention to repurchase local food, and (2) the perception of the food has a similarly favorable and noteworthy influence on the desire to repurchase local food.

Keywords: destination image, food image, local food, purchase intention, Generation Z

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