KnE Social Sciences

Published date: Dec 03 2025

Journal Title: KnE Social Sciences

Issue title: The 5th International Conference on Tourism, Gastronomy, and Tourist Destination (TGDIC 2025)

Pages: 527 - 538

DOI: 10.18502/kss.v10i29.20294

Hanni Adrianihanni.adriani@iptrisakti.ac.idTrisakti Institute of Tourism, Jakarta

‎ RiantoTrisakti Institute of Tourism, Jakarta

Florensia HeriendaTrisakti Institute of Tourism, Jakarta

‎ PusparaniTrisakti Institute of Tourism, Jakarta

Mira MaharaniTrisakti Institute of Tourism, Jakarta

Urban creative spaces have increasingly become significant attractions in metropolitan areas, blending cultural, social, and commercial functions into unique tourism experiences. M Bloc Space in South Jakarta is one such destination that has successfully transformed from a former military housing complex into a vibrant creative hub. This study aims to examine tourist motivations for visiting M Bloc Space by analyzing four dimensions of motivation: physical, cultural, social, and fantasy. Data were collected through questionnaires distributed to 41 respondents on the spot, and results were analyzed using mean scores for each motivational indicator. The findings reveal that cultural motivation (M = 3.78) emerged as the strongest factor, particularly through creative and cultural activities, followed by fantasy (M = 3.62), physical (M = 3.63), and social motivations (M = 3.60). The overall mean score of 3.65 indicates that M Bloc Space effectively fulfills tourist expectations as an urban destination, and it can be concluded that the visitors who come are in the motivated category. These results highlight the crucial role of cultural and social experiences in shaping urban tourism, underscoring the potential of creative spaces as sustainable drivers for urban destination development.

Keywords: creative space, tourist motives, urban destination, urban tourism, visitor experience

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