KnE Social Sciences

Published date: Dec 03 2025

Journal Title: KnE Social Sciences

Issue title: The 5th International Conference on Tourism, Gastronomy, and Tourist Destination (TGDIC 2025)

Pages: 462 - 473

DOI: 10.18502/kss.v10i29.20288

Erlinda Noviantyerlindanovi91@gmail.comTrisakti Institute of Tourism, Jakarta

Myrza RahmanitaTrisakti Institute of Tourism, Jakarta

‎ NurbaetiTrisakti Institute of Tourism, Jakarta

Wellness tourism has experienced substantial growth over the past decade, particularly following the COVID-19 pandemic, which heightened public awareness of holistic health. While previous research has primarily focused on spa destinations, yoga retreats, medical tourism, and spiritual tourism, the integration of these forms with agrotourism remains underexplored. Agrotourism, characterized by its interaction with nature, organic farming practices, and community empowerment, offers considerable potential to promote healthy and sustainable lifestyles. This study employs VOSviewer-based bibliometric analysis to systematically map the literature, identify research trends, citation patterns, author collaborations, and emerging themes. The analysis reveals that well-being and agrotourism are dominant topics, with sustainability and community development serving as key drivers. Emerging themes such as organic farming, farm stays, and post-pandemic wellness are identified as areas for future research. The findings underscore that, despite extensive study of wellness tourism, its integration with agrotourism as a sustainable lifestyle remains insufficiently addressed. This research advances the agrowellness concept from both academic and practical perspectives, informing innovative destination strategies that integrate health, nature, and community empowerment.

Keywords: wellness tourism, agrotourism, agrowellness, holistic health, sustainability

[1] Suban SA. Bibliometric analysis on wellness tourism – Citation and cocitation analysis. Int Hosp Rev [Internet]. 2023;37(2):359-83. Available from: https://doi.org/10.1108/IHR-11-2021-0072

[2] Smith M, Puczkó L. Health, tourism and hospitality: Spas, wellness and medical travel. 2nd ed. London: Routledge; 2014.

[3] Martins P, de Jesus SN, Pocinho M, Pinto P. Wellness tourism: A bibliometric analysis approach. J Tour Sustain Well-Being [Internet]. 2023;11(4):203-17. Available from:https://www.jsod-cieo.net/journal-tsw/index.php/jtsw/article/view/431

[4] Molnar EI. Wellness tourism management research: A bibliometric analysis. Market Manager [Internet]. 2023;18(2):172-91. Available from: DOI:10.2478/mmcks-2023- 0010

[5] Demir MR, Zečević M. Wellness tourism research: Bibliometric study of the scientific field. Academica Turistica - Tourism and Innovation Journal [Internet]. 2022;15(1):53- 63. Available from: https://doi.org/10.26493/2335-4194.15.53-63

[6] USDA. Economic Research Service. Agritourism allows farms to diversify and has potential benefits for rural communities. Amber Waves [Internet]. 2019 Nov. Available from:https://www.ers.usda.gov/amber-waves/2019/november/agritourismallows- farms-to-diversify-and-has-potential-benefits-for-rural-communities

[7] Rezaei M, Kim D, Alizadeh A, Rokni L. Evaluating the mental-health positive impacts of agritourism: A case study from South Korea. Sustainability [Internet]. 2021;13(16):8712. Available from: https://doi.org/10.3390/su13168712

[8] Klakočar T, Pavić L. Seeking wellness in rural tourism value chain: Evidence from Slovenian farm stay. Bull Serb Geogr Soc [Internet]. 2024;104(1):79-96. Available from: DOI:10.2298/GSGD2401427K

[9] Üner T. Wellness tourism: A bibliometric analysis on the Web of Science database. Journal Trip Tourism [Internet]. 2023 ; 4 (2) : 49-74. Available from:https://dergipark.org.tr/en/pub/jtri/issue/80704/1373343.

[10] Beall MC. Why regenerative farming is the latest wellness travel trend. Vogue [Internet]. 2025 Feb 20. Available from:https://www.vogue.com/article/agritourismregenerative- farm-stays.

[11] Sustaining agricultural livelihoods: The influence of agrotourism on the wellbeing of farmers in the Todgha Oasis in Morocco. J Rural Stud [Internet]. 2025;104:103-15. Available from: DOI:10.1016/j.jaridenv.2025.105333

[12] Suban SA. Bibliometric analysis on wellness tourism – Citation and cocitation analysis. Int Hosp Rev [Internet]. 2022;37(2):359-83. Available from:https://doi.org/10.1108/IHR-11-2021-0072

[13] Smith M, Puczkó L. Health, tourism and hospitality: Spas, wellness and medical travel. 2nd ed. London: Routledge; 2014.

[14] Martins P, de Jesus SN, Pocinho M, Pinto P. Wellness tourism: A bibliometric analysis approach. J Tour Sustain Well-Being [Internet]. 2023;11(4):203-17. Available from:https://www.jsod-cieo.net/journal-tsw/index.php/jtsw/article/view/431

[15] Tran VT. The overview of agritourism through the bibliometric analysis using VOSviewer. VNUHCM J Soc Sci Humanit [Internet]. 2024;8(3):2664-72. Available from:doi:10.32508/stdjssh.v8i3.1001

[16] Klakočar T, Pavić L. Seeking wellness in rural tourism value chain: Evidence from Slovenian farm stay. Bull Serb Geogr Soc [Internet]. 2024;104(1):79-96. Available from:https://doi.org/10.2298/GSGD2401079K

[17] Tran VT. The overview of agritourism through the bibliometric analysis using VOSviewer. VNUHCM J Soc Sci Humanit [Internet]. 2024;8(3):2664–72. Available from:doi:10.32508/stdjssh.v8i3.1001 stdjssh.scienceandtechnology.com.vn

[18] Martins P, de Jesus SN, Pocinho M, Pinto P. Wellness tourism: A bibliometric analysis approach. J Tour Sustain Well-Being [Internet]. 2023;11(4):203–17. Available from: doi:10.34623/p5ve-gw38