KnE Social Sciences
ISSN: 2518-668X
The latest conference proceedings on humanities, arts and social sciences.
Leveraging Digital Transformation for Sustainable Rural Tourism in Indonesia
Published date: Dec 03 2025
Journal Title: KnE Social Sciences
Issue title: The 5th International Conference on Tourism, Gastronomy, and Tourist Destination (TGDIC 2025)
Pages: 396 - 405
Authors:
Abstract:
Digital transformation is reshaping rural tourism landscapes in Indonesia by bridging market gaps, enhancing destination visibility, and empowering local communities. This study examines the integration of online booking platforms, social media marketing, and digital literacy initiatives in three rural tourism villages in Indonesia. Through qualitative methods—comprising interviews, field observations, and content analysis—the research identifies how digital tools have strengthened community participation, expanded tourist markets, and enhanced sustainability. While notable advancements have been observed, persistent challenges, including digital infrastructure gaps, financial constraints, and low digital awareness, continue to hinder equitable development. The paper recommends policies focused on inclusive infrastructure, community-based digital training, and strengthened public–private collaboration. These insights offer a strategic roadmap to accelerate Indonesia’s rural tourism transformation.
Keywords: digital tourism, rural tourism, digital transformation, community empowerment, information technology
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