KnE Social Sciences

Published date: Dec 03 2025

Journal Title: KnE Social Sciences

Issue title: The 5th International Conference on Tourism, Gastronomy, and Tourist Destination (TGDIC 2025)

Pages: 327 - 338

DOI: 10.18502/kss.v10i29.20276

Djohari Somaddjoharisomad@gmail.comTrisakti Institute of Tourism, Jakarta

Willy ArafahTrisakti Institute of Tourism, Jakarta

Rahmat IngkadijayaTrisakti Institute of Tourism, Jakarta

This study aims to analyze the development of research on digitalization in the tourism sector using a bibliometric approach. Data were collected from the Scopus database by applying a combination of keywords: digital, platform, tourism, marketing, and online travel agency (OTA), covering the period from 2000 to 2025. Relevant documents were exported in BibTeX/CSV format and processed using the Bibliometrix R-package with the Biblioshiny interface. The analysis was conducted descriptively, including the distribution of publications by year, authors, journals, and countries, followed by network analyses such as co-citation, co-authorship, and co-occurrence keywords. The findings indicate that tourism and OTAs are the dominant topics, while supporting themes include sustainability (sustainability, ecotourism), consumer behavior (consumer behavior, human, female), and technological aspects (internet, big data marketing). The WordCloud highlights the most frequent themes, the Thematic Map categorizes research themes into motor, basic, niche, and emerging/declining clusters, while the co-occurrence network reveals thematic linkages, emphasizing the relationship between tourism, sustainability, and consumer behavior. Meanwhile, the TreeMap illustrates the proportional distribution of keywords, confirming the dominance of the main topics. In conclusion, the study confirms that tourism digitalization has become a major trend over the last two decades, with particular emphasis on OTA, consumer behavior, and sustainability. Bibliometric analysis offers a comprehensive understanding of the conceptual structure, research trends, and existing gaps, thus providing a strategic basis for developing future tourism research agendas that are innovative.

Keywords: bibliometrics, digital tourism, OTA, sustainability, consumer behavior

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