KnE Social Sciences

Published date: Dec 03 2025

Journal Title: KnE Social Sciences

Issue title: The 5th International Conference on Tourism, Gastronomy, and Tourist Destination (TGDIC 2025)

Pages: 284 - 293

DOI: 10.18502/kss.v10i29.20272

Renza FahleviBatam International University, Batam

Enly Yunaenienlygolf@gmail.comBatam International University, Batam

Agus RiyadiTrisakti Institute of Tourism, Jakarta

Hepy Hefri AriyantoBatam International University, Batam

‎ ErikaBatam International University, Batam

Batam possesses a geographical advantage as a golf tourism destination in Southeast Asia, supported by modern golf facilities and frequent international tournaments. Despite its potential, academic research on Batam’s golf tourism remains limited. This study aims to examine the influence of destination image and service quality on golf tourists’ satisfaction and their intention to revisit. A total of 139 respondents were selected through purposive sampling, with data collected via questionnaires distributed between May 1 and July 30, 2025. The data were analyzed using partial least squares structural equation modeling (PLS-SEM). The results show that both destination image and service quality significantly affect tourist satisfaction. Furthermore, satisfaction has a significant positive effect on tourists’ revisit intentions. This study makes a theoretical contribution by extending the application of Expectation Confirmation Theory (ECT) to the context of golf tourism in Southeast Asia—specifically in Batam—which remains underexplored in the existing academic literature. From a practical perspective, the findings provide valuable strategic insights for local tourism stakeholders to enhance destination image and service quality. This can be achieved through promoting golf tournaments, upgrading supporting infrastructure, and developing staff competencies, ultimately fostering higher levels of satisfaction and loyalty among international golf tourists.

Keywords: destination image, service quality, satisfaction, revisit intention

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