KnE Social Sciences

Published date: Dec 03 2025

Journal Title: KnE Social Sciences

Issue title: The 5th International Conference on Tourism, Gastronomy, and Tourist Destination (TGDIC 2025)

Pages: 214 - 224

DOI: 10.18502/kss.v10i29.20266

Emenina Tariganemenina@iptrisakti.ac.idTrisakti Institute of Tourism, Jakarta

Myrza RahmanitaTrisakti Institute of Tourism, Jakarta

Rahmat IngkadijayaTrisakti Institute of Tourism, Jakarta

Surya Fadjar BoedimanTrisakti Institute of Tourism, Jakarta

This study aims to improve the technical and market feasibility of homestays in Cibuntu Tourism Village, Kuningan Regency, West Java, as a basis for developing sustainable community-based tourism. Using a descriptive and quantitative approach, 60 respondents (30 potential guests and 30 local residents) were selected through purposive sampling. Primary data were collected through observation, questionnaires, and interviews, while secondary data were obtained from village documents and relevant literature. Analysis was descriptive, with feasibility scoring based on weighted aspects. The findings indicate that Cibuntu is generally regarded as a suitable destination for homestay development. Technically, the main strengths include well-maintained buildings, varied attractions, and adequate infrastructure; however, the limited modern facilities and access require improvement. Marketwise, the demand is high, with clear segmentation and strong competitiveness; however, digital marketing remains underdeveloped. In conclusion, Cibuntu homestays are feasible for development if efforts focus on upgrading modern facilities, boosting accessibility, and enhancing digital promotion. Improvements in facilities and marketing are crucial for increasing competitiveness and extending tourist stays.

Keywords: Cibuntu tourism village homestay, technical and market feasibility, community-based tourism

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