KnE Social Sciences

Published date: Dec 03 2025

Journal Title: KnE Social Sciences

Issue title: The 5th International Conference on Tourism, Gastronomy, and Tourist Destination (TGDIC 2025)

Pages: 136 - 147

DOI: 10.18502/kss.v10i29.20259

Ichwan Masnadiichwan.masnadi@binus.ac.idHotel Management Department, Faculty of Digital Communication and Hotel & Tourism, Bina Nusantara University, Jakarta

Willy ArafahTrisakti Institute of Tourism, Jakarta

Rahmat IngkadijayaTrisakti Institute of Tourism, Jakarta

Surya Fadjar BoedimanTrisakti Institute of Tourism, Jakarta

The purpose of this research is to examine the influence of curiosity and exposure to social media on intention to visit the Museum Pancasila Sakti as a dark tourism destination that has educational value in relation to Indonesian history. Using a quantitative method, this research was conducted on 160 respondents who were interested in dark tourism and had not gone to the museum. Structural equation modeling (SEM) was used to analyze the relationships. The path coefficient for the relationship between curiosity and exposure to social media was (β = 0.709); thus, curious individuals were more likely to be exposed to detailed, dark media content. However, the direct effect of curiosity on the intention to visit was not significant (path coefficient −0.014), meaning that curiosity may not directly influence visitor intention. On the other hand, social media exposure influences the intention to visit with a path coefficient of 0.323, indicating that social media has a significant impact on the intention to visit (TT5). This study also highlights cultural preservation (the Pancasila Sakti Museum), which contributes to SDG 4: quality education through delivering quality educational experiences via the social media platform. These results offer valuable implications for museum administrators and other dark tourism stakeholders to strategically utilize social media to enhance awareness and visits to historic locations.

Keywords: curiosity, exposure to social media, intention to visit, dark tourism, quality education

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