KnE Social Sciences
ISSN: 2518-668X
The latest conference proceedings on humanities, arts and social sciences.
Memayu Hayuning Bawana: Embodying Javanese Philosophy of Ethno-wellness Tourism in Yogyakarta
Published date: Dec 03 2025
Journal Title: KnE Social Sciences
Issue title: The 5th International Conference on Tourism, Gastronomy, and Tourist Destination (TGDIC 2025)
Pages: 69 - 78
Authors:
Abstract:
A core principle of Javanese traditional knowledge, the “Memayu Hayuning Bawana” philosophy emphasizes balance, harmony, and respect for the natural world. This philosophy provides insightful advice on ecological stewardship and sustainable living in the face of today’s environmental and social issues. The embodiment of Memayu Hayuning Bawana in influencing Yogyakarta’s ethno-wellness tourism is examined in this study. The study uses participant observation, field observations, and in-depth interviews with important stakeholders, such as local communities, cultural leaders, and tourism actors, as part of its qualitative ethnographic methodology. The results show that this indigenous way of thinking is essential for directing tourism activities that combine environmental sustainability, cultural heritage, and overall human well-being. Yogyakarta’s ethno-wellness tourism promotes community involvement and the preservation of spiritual and cultural customs while offering immersive, meaningful experiences. According to this study, establishing local philosophical values as the foundation for tourism development provides a path forward that is both ecologically and culturally resilient.
Keywords: ethno-wellness tourism, sustainable tourism development, Javanese local wisdom, holistic well-being, community-based tourism
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