KnE Social Sciences

Published date: Dec 03 2025

Journal Title: KnE Social Sciences

Issue title: The 5th International Conference on Tourism, Gastronomy, and Tourist Destination (TGDIC 2025)

Pages: 13 - 23

DOI: 10.18502/kss.v10i29.20245

Devita Gantinadevita@iptrisakti.ac.idTrisakti Institute of Tourism, Jakarta

Anita SwantariTrisakti Institute of Tourism, Jakarta

Heny RatnaningtyasTrisakti Institute of Tourism, Jakarta

Filma FestivaliaTrisakti Institute of Tourism, Jakarta

This study aims to analyze the influence of customer trust on purchasing decisions, mediated by customer loyalty, at local culinary tourism destinations in Pamulang, South Tangerang, including Mie Aceh 46, Dimsum Bang Andri, Soto Betawi Bu Yati, Soto Bu Tjondro, and Bakso Gunung Gandul. This study employs a quantitative approach, utilizing a survey method by distributing questionnaires to 150 respondents who are active customers of the five culinary destinations. The data analysis technique used is path analysis, utilizing SmartPLS 4.0 software. The study’s results indicate that customer trust has a significant impact on loyalty and purchasing decisions. Customer loyalty has also been shown to have a substantial influence on purchasing decisions, mediating the relationship between trust and buying decisions. These findings indicate that building customer trust consistently can strengthen loyalty, which ultimately increases repurchase decisions. This study concludes that loyalty plays a vital role as an intermediary in the influence of trust on purchasing decisions. Suggestions for local culinary entrepreneurs include focusing on improving service quality and maintaining integrity to strengthen customer trust and loyalty, thereby maintaining competitiveness in the increasingly competitive culinary market.

Keywords: trust, purchase decision, loyalty

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