KnE Social Sciences

Published date: Dec 03 2025

Journal Title: KnE Social Sciences

Issue title: The 5th International Conference on Tourism, Gastronomy, and Tourist Destination (TGDIC 2025)

Pages: 1 - 12

DOI: 10.18502/kss.v10i29.20244

Reno Catelya Dira Oktaviareno.catelya@iptrisakti.ac.idTrisakti Institute of Tourism, Jakarta

‎ AmrullahTrisakti Institute of Tourism, Jakarta

‎ OktovianusTrisakti Institute of Tourism, Jakarta

Adam RachmatullahTrisakti Institute of Tourism, Jakarta

Andi Muhammad YasinTrisakti Institute of Tourism, Jakarta

This study aims to determine the effect of tourist attractions on visitor loyalty, with visitor satisfaction serving as an intervening variable, at lake tourism destinations in South Tangerang, specifically Tujuh Muara Lake, Gintung Lake, Pondok Jagung Lake, and Pamulang Lake. The research method employed is quantitative, with a descriptive causal approach. Data were collected through an online questionnaire from 210 respondents who met the purposive sampling criteria. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the aid of SmartPLS to examine the relationship between variables. The results showed that tourist attractions have a positive and significant effect on visitor satisfaction. Additionally, visitor satisfaction has a positive and significant impact on visitor loyalty. In addition, tourist attractions have an indirect effect on loyalty through the mediation of visitor satisfaction. These findings highlight the importance of effective tourism management in enhancing visitor satisfaction and loyalty at the lake destination. As a suggestion, destination managers are expected to improve the quality of facilities, natural beauty, and accessibility to strengthen positive visitor experiences, which can ultimately increase loyalty and repeat visits.

Keywords: tourist attractions, visitor satisfaction, visitor loyalty

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