KnE Social Sciences

Published date: Sep 18 2025

Journal Title: KnE Social Sciences

Issue title: The Mercu Buana Ecobiz Energy International Conference: Human Capital and Youth Involvement for Sustainable Energy

Pages: 190 - 199

DOI: 10.18502/kss.v10i23.19765

Arief Bowo Prayoga Kasmoariefbowo@mercubuana.ac.idFaculty of Economics and Business, Universitas Mercu Buana, Jakarta

Diah Fistiani SukardimanFaculty of Economics and Business, Universitas Mercu Buana, Jakarta

Unang Toto HandimanStudy Program of Management, Sekolah Tinggi Ilmu Ekonomi Wikara, Purwakarta

This research paper investigates effective strategies to engage youth in sustainable energy initiatives, aiming to empower them for active participation in environmental sustainability. It focuses on understanding youth awareness, interest, and involvement by collecting quantitative data from 170 urban and rural young people on their attitudes, behaviors, and preferences toward sustainable energy. The study conducted the statistical analysis using structural equation modeling (SEM) with partial least squares (PLS). The main findings indicate that effective education and awareness programs, community involvement, and strategic communication positively impact youth’s willingness to adopt renewable energy. Theoretically, these findings enhance our understanding of how educational programs, community engagement, and communication can boost youth participation in sustainable energy awareness. From a policy perspective, the study provides recommendations for policymakers to increase youth involvement in renewable energy conservation. Practically, it encourages educators and community leaders to foster greater youth engagement in sustainability activities. The research also serves as a foundation for future studies, particularly those examining the active role of youth in renewable energy initiatives across different cultural and sectional contexts, thereby contributing to the broader goal of promoting sustainable energy conservation.

Keywords: youth engagement, sustainable energy initiatives, environmental sustainability, awareness enhancement, community involvement

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