Published date: Mar 25 2025

Journal Title: West Kazakhstan Medical Journal

Issue title: West Kazakhstan Medical Journal: Volume 67 Issue 1

Pages: 42 - 61

DOI: 10.18502/wkmj.v67i1.17043

Farhad Rahmanifarf.rahmanifar@yahoo.comDepartment of Basic Sciences, School of Veterinary Medicine, Shiraz University, Shiraz

This study investigates the impact of awareness on consumer attitudes, perceptions, and behaviors regarding cultured meat. It examines how demographic factors, knowledge sources, and attitudes towards synthetic meat differ between individuals aware and unaware of this alternative protein source. A cross-sectional survey was conducted among 71 participants over the age of 18, recruited via social media platforms. Participants aware of cultured meat (n = 50) were generally older, more educated, and had a wider range of income levels compared to those unaware (n = 21). The internet was the most common source of information (38%) among the aware group, while the unaware group relied more on friends and family (33%). Chisquare analyses revealed significant differences between aware and unaware groups in willingness to try cultured meat (60% vs. 38%, p = 0.047), perception of taste as acceptable (40% vs. 19%, p = 0.032), and belief in environmental benefits (56% vs. 33%, p = 0.049). Moreover, 50% of the aware participants considered cultured meat more ethical than natural meat compared to 29% of the unaware group (p = 0.015). Awareness was also positively associated with viewing cultured meat as a suitable alternative to natural meat (54% vs. 38%, p = 0.034) and with reduced health concerns (64% vs. 29%, p = 0.021). Findings suggest that targeted educational efforts and transparent communication could enhance acceptance of cultured meat, with future research addressing cultural and societal factors to facilitate broader integration into diets.

Keywords: alternative meat products, consumer attitudes, survey, sustainability, ethical eating

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