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ISSN: 2518-668X

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Information Technology and New Media Advertising - The Concept Model of Audience Beliefs and Behavior Toward Digital Advertising

Published date: Jun 13 2017

Journal Title: KnE Social Sciences

Issue title: The 3rd International Conference on Social and Political Science (ICoSaPS)

Pages: 90-95

DOI: 10.18502/kss.v2i4.872

Authors:
Abstract:
This paper reviews the literature on the development of information technology in the field of advertising and proposes a concept model of audience beliefs and behavior toward digital advertising. Basically, advertising is a medium of communication based on the model of one-to-many communications models. For that reason, digital advertising is changing how advertisers market their products and services.
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