KnE Social Sciences

Published date: Jul 29 2020

Journal Title: KnE Social Sciences

Issue title: World Conference on Gender Studies

Pages: 22–30

DOI: 10.18502/kss.v4i10.7388

Helen Diana Vidahelendianavida@gmail.comCultural Studies and Media Program Graduate School, Gadjah Mada University, Yogyakarta, Indonesia

Wening UdasmoroCultural Studies and Media Program Graduate School, Gadjah Mada University, Yogyakarta, Indonesia

Ratna NovianiCultural Studies and Media Program Graduate School, Gadjah Mada University, Yogyakarta, Indonesia

In Instagram, it is frequently observed that there are various unique female traveler’s accounts. Even though in everyday life, female representation in Instagram is influenced by the “master narratives” which overlook the differences between and among women. According to De Lauretis (1987, 1), “master narratives” are influenced by the West patriarchy that focuses on sexual difference between men and women. This sexual difference is not the result of biological understanding. The objective of this research is to figure out the resistance of female travelers to “master narratives” through their Instagram accounts. This research focuses on Claudia Kaunang’s account. This research applies a virtual ethnography method. De Lauretis’s representation theory, which focuses on “master narratives” and the relations with “Woman” and “women”, is used to analyze the data of this research. The research finding confirms that Claudia Kaunang’s Instagram account displays resistance to the construction of “master narratives”.

Keywords: Instagram, resistance, master narratives, female traveler

[1] Dobson, A. S. (2015). Postfeminist Digital Cultures: Femininity, Social Media, and Self – Representation.New York: Palgrave Macmillan.

[2] Hine, C. (2000). Virtual Ethnography. London: SAGE Publications.

[3] Slideshare. (2019, February). Retrieved September 20, 2019 from https://www.slideshare.net/ DataReportal/digital-2019-indonesia-january-2019-v01.

[4] Instagram. Retrieved September 15, 2019 from Instagram @claudiakaunang.

[5] Lauretis, T. D. (1987). Technologies of Gender. Indianapolis: Indiana University Press.

[6] Miller, D. and Slater, D. (2000). The Internet: An Ethnographic Approach. New York: Berg.