KnE Social Sciences

Published date: Mar 03 2020

Journal Title: KnE Social Sciences

Issue title: International Scientific Conference – "Man in the world of culture: problems of science and education"

Pages: 77–82

DOI: 10.18502/kss.v4i5.6519

Stepanchuk Yu.PhD of Filosophy, Ass. Prof., Ural Federal University, Yekaterinburg, Russia

Computer-brain analogies are ubiquitous in contemporary culture. They also have a long and relevant history. Throughout the history of computer development, computers as “brain-mimicking machines” were used as blueprints for computer design, as inspiration for new visionary ideas, as tools of liberation and as ideological construct obscuring actually existing power relations. Today, with the growing disenchantment with the results of digital transformation, we are forced to admit that these analogies often underpin relationships between human and technology that are disempowering and increasingly problematic.

Keywords: human-machine symbiosis, augmented reality, memex, hypertext, ideology, Web 2.0, platform capitalism

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