Published date:Feb 06 2020

Journal Title: KnE Social Sciences

Issue title: The 6th International Conference on Entrepreneurship (ICOEN) 2019

Pages:174–183

DOI: 10.18502/kss.v4i3.6397

Christina Whidya UtamiInternational Business Management Department, School of Management and Business, Universitas Ciputra, Surabaya, Indonesia

Monika Teguhmonika.teguh@ciputra.ac.idCommunication Science Department, School of Communication Science and Media Business, Universitas Ciputra, Surabaya, Indonesia

Hilda Yunita WonoCommunication Science Department, School of Communication Science and Media Business, Universitas Ciputra, Surabaya, Indonesia

Charly HongdiyantoInternational Business Management Department, School of Management and Business, Universitas Ciputra, Surabaya, Indonesia

In order to support the establishment of a prosperous Indonesian society, the Government of Indonesia in its Long Term Development Plan begins to implement human quality improvement programs. One of them is Family Planning program. Currently, family planning program has been widely used, especially in cities with high population density such as Surabaya. But what is commonly known to the public is the program for female, while the program for male has little interest. To balance the male and female program receptors, the Surabaya city government will launch a series of public service ads. To support the effectiveness of these advertisements, the knowledge level of the male receptor candidate is studied. The results show that the knowledge level of male receptors is still moderate. Generally, they do not understand about the vasectomy procedure such as the procedure without a knife, its benefit such as effectiveness in removing sperm, and its side effects such as the healing time. Therefore these things should be considered when designing ads.

Keywords: knowledge level; family planning program for male; public service ads

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