Published date:Aug 04 2019

Journal Title: KnE Social Sciences

Issue title: The 10th IGSSCI (International Graduate Students and Scholars’ Conference in Indonesia)

Pages:124–135

DOI: 10.18502/kss.v3i20.4931

Helen Diana Vidahelendianavida@gmail.comCultural Studies and Media Program, Graduate School, Gadjah Mada University, Yogyakarta, Indonesia

Wening UdasmoroCultural Studies and Media Program, Graduate School, Gadjah Mada University, Yogyakarta, Indonesia

Ratna NovianiCultural Studies and Media Program, Graduate School, Gadjah Mada University, Yogyakarta, Indonesia

Instagram is one of the most popular social media platforms used by societies, with one of the key groups being female travelers. Nowadays, Instagram does not only become a social space, but it is also a space of identity construction, or an “identity workshop”. Traveling is one activity which is often found on women’s Instagram accounts. It is an activity chosen by women to show their personal authority. The purpose of this paper is to understand how female travelers use Instagram as their “identity workshop”. This research analyzes the Instagram account of a female traveler, Claudia Kaunang’s (@claudiakaunang) by applying virtual ethnography methods. Alongside this, the research uses Angela McRobbies’s postfeminist theory which focuses on ‘empowerment’ and ‘choice’. The research findings confirm that a female traveler constructs herself to be what she wants through Instagram.

Keywords: Instagram, identity workshop, postfeminist, female traveler.

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