KnE Social Sciences

Published date: Aug 08 2018

Journal Title: KnE Social Sciences

Issue title: The 2nd International Conference on Vocational Higher Education (ICVHE) 2017

Pages: 1350–1359

DOI: 10.18502/kss.v3i11.2854

D P Prasadanadamaraputraprasadana@gmail.com

Purpose: The purpose of this study is to understand the influence of perception of citizens about a product and a company, and how the advertising can make a good image for a company. Public Relations practitioners are making strategies to be used in advertising as a medium of promotion. Design/methodology/approach: The approach of the study is a series of survey conducted on 100 respondents, consumers who have to frequently use the Jakarta toll. Finding: Citizens always get stuck in a long traffic jam, especially to pay at the toll gates. So this product aims at providing a way to reduce the traffic jam at the toll gates. Company product (e-toll card) could be an effective toll-road payment than manual payment, and advertising makes a good image of not only the product but also the company. Research Limitations/implications: This study focuses on consumers who use the Jakarta toll frequently. Practical implications: Promotion becomes stagnant if the company will always use advertising as a medium of promotion and the marketing division or public relations practitioners need to produce a new and innovative ways to promote a product. Originality/value: Public relation practitioners or marketing division have to know the impact when using advertising as a medium of promotion, not only impact but also the image of advertising and citizen’s perception.

Keywords: perception, images, influence, advertising

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