KnE Social Sciences

Published date: Aug 08 2018

Journal Title: KnE Social Sciences

Issue title: The 2nd International Conference on Vocational Higher Education (ICVHE) 2017

Pages: 243–253

DOI: 10.18502/kss.v3i11.2763

D Pranitadpranita@gmail.com

This article is a conceptual paper that proposes the importance of digitalization in marine tourism destination in order to significantly improve its competitive advantage. The digitalization should become a new capability as it supports the activities of value co-creation amongst the stakeholders including the customers. Digitalization will create resource integration, value platform and information-sharing models, while the pre-requisites for the success of its implementation are developing digital strategy, leadership and culture. National tourism digitalization movement, appoint seaports as leader in digital transformation, encourage collaboration intra- and inter-destination, and conduct intensive digital socialization and training.

Keywords: digitalization, digital capability, value co-creation, digital transformation

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