KnE Social Sciences

Published date: Sep 17 2025

Journal Title: KnE Social Sciences

Issue title: The Mercu Buana Ecobiz Energy International Conference: Innovation and Operational Efficiency in Energy Business

Pages: 126 - 138

DOI: 10.18502/kss.v10i22.19743

Ririn Wulandariririn.wulandari@mercubuana.ac.idMaster of Management Department, Universitas Mercu Buana, Jakarta

Rizka Ismi KhoiriahMaster of Management School, Universitas Mercu Buana, Jakarta

Wisnu Ridho LukmawanMaster of Management School, Universitas Mercu Buana, Jakarta

M. Jimmy Hadi WijayaMaster of Management School, Universitas Mercu Buana, Jakarta

The implementation of energy efficiency measures and sustainable energy practices is essential in addressing growing environmental challenges, aiming to mitigate climate change and ensure long-term environmental sustainability. Central to driving this transition is the use of effective marketing strategies to mobilize consumer behavior towards the adoption of energy efficiency technologies and sustainable energy alternatives. Despite increasing recognition of the importance of marketing in promoting energy efficiency and sustainability, there remains a significant gap in understanding the breadth and depth of research conducted in this domain. This study aims to address these gaps, trends, and key topics by conducting a systematic review and meta-analysis of the existing literature using preferred reporting items for systematic reviews and meta-analyses (PRISMA) and VOSviewer software. A comprehensive search of publications indexed in Scopus yielded 1030 article titles, from which 40 articles were selected for further analysis. By synthesizing the findings of this study, this research seeks to determine the gap phenomena and factors that determine the intention of efficient/green/renewable energy. The results of this research are five cluster gap phenomena and factors that influence the intention of efficient/green/renewable energy, which consists of factors outside the consumer, as well as factors from within the consumer. These findings are expected to provide valuable insights and recommendations for policy makers, practitioners, and researchers to develop targeted marketing interventions capable of mobilizing consumers to adopt energy efficiency and sustainable energy practices, thereby contributing to the global transition towards a more sustainable future.

Keywords: sustainable energy, intention green, renewable energy, bibliography, PRISMA, VOSviewer

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