KnE Social Sciences

Published date: Sep 17 2025

Journal Title: KnE Social Sciences

Issue title: The Mercu Buana Ecobiz Energy International Conference: Innovation and Operational Efficiency in Energy Business

Pages: 62 - 75

DOI: 10.18502/kss.v10i22.19738

Aldina Shiratinaaldina.shiratina@mercubuana.ac.idEconomic and Business Faculty, Universitas Mercu Buana, Jakarta

Dinar Nur AffiniEconomic and Business Faculty, Universitas Mercu Buana, Jakarta

Rina AninditaUniversitas Esa Unggul, Jakarta

Adnan RajakEconomic and Business Faculty, Universitas Khairun, Ternate

The Personal Shopper Services ( Jastip) business is emerging as an essential service, providing shopping assistance for those unable to visit desired locations. This study focuses on integrating energy efficiency and environmental sustainability into the Jastip model. The research explores how lifestyle theory, social media promotion, online trust, consumer motivation, and sustainable purchasing decisions can drive eco-friendly behaviors. Surveying 250 consumers in Jabodetabek, the study employs PLS-SEM with SMART PLS 4.0 for analysis. The results indicate that lifestyle and online trust significantly impact sustainable decisions. Social media promotion also plays a critical role in emphasizing eco-consciousness. The findings suggest that incorporating energy efficiency and environmental awareness into consumer motivation enhances sustainability in Personal Shopper Services ( Jastip). This research bridges consumer behavior with environmental stewardship, advocating for greener practices in the personal shopping industry.

Keywords: social media promotion, online trust, consumer motivation, sustainability, environmental impact

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