KnE Social Sciences

Published date: Jul 21 2025

Journal Title: KnE Social Sciences

Issue title: The 5th International Conference on Governance, Public Administration, and Social Science (ICoGPASS 2024): Transformation and Innovation

Pages: 331 - 347

DOI: 10.18502/kss.v10i16.19189

Dyah LituhayuUniversitas Diponegoro

Nina WidowatiUniversitas Diponegoro

Renata Jati Nirmalarenatajatinirmala@lecturer.undip.ac.idUniversitas Diponegoro

Ari SubowoUniversitas Diponegoro

Ecotourism Mangrove Pandang Tak Jemu is an eco-friendly tourist destination located on the shores of Batam City, Riau Islands, and has been listed among the top 50 in the Anugerah Desa Wisata Indonesia (ADWI) 2022. This destination offers specialized tourism packages that emphasize the values of conservation of nature, environmental protection, social community engagement, and education. The success of this location in attracting both local and international tourists, as well as achieving recognition as a tourism village, is largely attributed to the leadership of the chairman of the tourismaware group (pokdarwis), who effectively utilized various resources and approaches to develop tourism in the area. This study employs a qualitative case study method, using observation, interviews, and document analysis. The results indicate that a cultural approach is a key factor in the success of leadership in tourism management. Through this approach, the pokdarwis chairman successfully accommodated the needs of tourists, collaborated with the local community, and fostered a culture of tourism.

Keywords: leadership, tourism management, sustainable tourism, community participation

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