Visual Communication Design as a Media for Preaching Punk Community Hijrah in the Digital Era

Published date: Jul 15 2025

Journal Title: KnE Social Sciences

Issue title: The International Conference on Da'wah & Communication 2024 (ICDComm 2024)

Pages: 814 - 838

DOI: 10.18502/kss.v10i14.19142

M. Ibnu Naufal Maskurim.ibnunaufal@gmail.comUIN Sunan Kalijaga Yogyakarta

Angella Dias ParamithaUIN Sunan Kalijaga Yogyakarta

This research examines using visual communication design as a medium for da’wah which is analyzed using Roland Barthes’ semiotic analysis on the contents of the punk hijrah community’s Instagram account @punkhijrah. Entering the development of communication and information technology in the current digital era, visual communication design has become an important platform for communicating da’wah messages visually. @punkhijrah is one of the many Instagram accounts that uses visual communication design to publish creative and innovative content. Roland Barthes’ semiotic analysis method is used to examine visual communication design in the form of symbols and meanings contained in posts on the Instagram account @punkhijrah. This research was conducted to find out and interpret the meaning of the visual communication design used by @punkhijrah as a propaganda medium with a qualitative approach, then analyzed using Roland Barthes’ semiotic analysis method to examine signs as a whole, both regarding content and meaning, seen from three elements, namely typography, illustration, and color. The results of this research show that the visual communication design as a da’wah medium used by @punkhijrah shows that the meaning and understanding of the signs in the content has meaning and an appeal to the public or readers to continuously Istiqomah do good, become a better person, more becomes more vocal about current religious issues, and stay away from evil.

Keywords: community, da’wah media, visual communication design

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