Transformation Of Gender Equality Preaching in the Digital Era

Published date: Jul 15 2025

Journal Title: KnE Social Sciences

Issue title: The International Conference on Da'wah & Communication 2024 (ICDComm 2024)

Pages: 763 - 778

DOI: 10.18502/kss.v10i14.19137

Atika FadilatulUniversitas Islam Negeri Sunan Kalijaga Yogyakarta

Rodiyah Saputriputriputri534@gmail.comUniversitas Islam Negeri Sunan Kalijaga Yogyakarta

Da’wah is a strategic way to improve the condition of a society. Today, da’wah is not only done conservatively and classically such as through lectures in an assembly, but can also be done anywhere and anytime through social media. Mubdalah.id uses the website as a means of da’wah to convey the message of gender equality. Given that women’s issues always receive attention from various media, various perspectives are used to study gender equality, one of which is the perspective of religion, especially Islam. This is a literature research with a qualitative approach. The data collection technique used is the documentation method, while the data analysis technique used is descriptive. The results of this study indicate that da’wah delivered through the mubadalah.id website is an innovation that follows the times. The goal is that the da’wah delivered is more easily accepted by the audience and remains relevant. This study concludes that da’wah through the mubadalah.id website is an adaptation that is relevant to the times, in line with the concept of da’wah transformation in the digital era. The topics delivered are also relevant to the needs of the community, which helps maintain the existence of the website among other platforms that carry the theme of gender equality.

Keywords: transformasi dakwah, digital era, Kesetaraan gender

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