The Influence of Social Identity on Conformity in K-Pop Fans

Published date: Jul 15 2025

Journal Title: KnE Social Sciences

Issue title: The International Conference on Da'wah & Communication 2024 (ICDComm 2024)

Pages: 655 - 667

DOI: 10.18502/kss.v10i14.19129

Dini Safitridinisafitri@unj.ac.idUniversitas Negeri Jakarta

Khairunissa ZalsabillaUniversitas Negeri Jakarta

Luthfi FazliUniversitas Negeri Jakarta

Virgiawan FaizinUniversitas Negeri Jakarta

This study aims to determine how much social identity contributes to conformity in K-Pop fans. It uses a quantitative method with data collection techniques using questionnaires including two measuring instruments, namely the social identity scale and the conformity scale. The population of this study were individuals and social groups, namely K-Pop fans who live in the DKI Jakarta area. The sample in this study were 42 K-Pop fans and 40 non-K-Pop fans totaling 82 respondents. The intent and purpose of this study is to analyze whether there is a contribution of social identity to conformity in K-Pop fans, as well as input and opinions from non-K-Pop fans. The data analysis technique used in this study was simple regression analysis. It concludes that there is an influence of social identity influencing conformity by 56.3%. This shows that social identity influences conformity. Social identity is a representation of a culture that has long been hegemonic so that there is conformity towards individuals who want to become part of the culture in this case K-Pop.

Keywords: social identity, conformity, K-Pop fans, self-concept, stereotype

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