The Impact of TikTok on Religious Motivation: A Case Study of Challenges in Religious Outreach

Published date: Jul 15 2025

Journal Title: KnE Social Sciences

Issue title: The International Conference on Da'wah & Communication 2024 (ICDComm 2024)

Pages: 636 - 646

DOI: 10.18502/kss.v10i14.19127

Annisa Maulani YusufUniversity of Lampung

Eka Yuda Gunawibawaeka.yuda@fisip.unila.ac.idUniversity of Lampung

Andi WindahUniversity of Lampung

Ida NurhaidaUniversity of Lampung

This study aims to find out how much influence the social media of TikTok @dinda_ibrahim as a propaganda medium has on the religious behavior of its followers. Using the theory of selective exposure and the theory of SOR. The type of research used is quantitative using survey methods for data collection. Respondents in this study were 100 TikTok followers @dinda_ibrahiim and knew the challenges of #tiktokpintar and #samasamasiswa. The results showed that this TikTok account as a propaganda medium had an influence of 42.5% on the religious motivation of its followers while the remaining 57.5% was influenced by other factors. Through this research, it is known that followers choose messages according to their needs. Meanwhile, Dinda Ibrahim can convey da’wah messages on TikTok, and the message of da’wah that is received by the audience is able to influence thoughts, views, and feelings so that an impulse arises in a person in behaving and behaving.

Keywords: social media, TikTok, da’wah, challenge, religious motivation

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