KnE Social Sciences

Published date: Jul 15 2025

Journal Title: KnE Social Sciences

Issue title: The International Conference on Da'wah & Communication 2024 (ICDComm 2024)

Pages: 578 - 590

DOI: 10.18502/kss.v10i14.19119

‎ Rosidirosidi@radenintan.ac.idUIN Raden Intan Lampung

‎ MubasitUIN Raden Intan Lampung

Risna RogameliaUIN Raden Intan Lampung

Islamic outreach (dakwah) must be conducted with wisdom (hikmah), a deep understanding, and an awareness of the objective conditions of the target community or society being addressed. Without considering these factors such as the educational level, knowledge, social status, economic conditions, traditions, language, and culture of a community the dakwah will struggle to elicit a positive response from its audience. The Lampung people are an indigenous ethnic group in the Lampung Province on the island of Sumatra, Indonesia. The Lampung people are divided into two groups: the Lampung Pepadun and the Lampung Saibatin. The Lampung community holds a longstanding cultural philosophy, Piil Pesanggiri, which is passed down through generations and encompasses values such as Juluk Adok (maintaining good names or titles), Nemui Nyimah (hospitality), Nengah Nyappur (social interaction and cooperation), and Sakai Sembayan (mutual assistance and communal support). This study aims to explore the relevance of the Piil Pesanggiri philosophy to Islamic teachings and examine the strategies used by Lampung religious scholars in their dakwah efforts. The findings indicate that dakwah strategies aligned with the Piil Pesanggiri philosophy are compatible with Islamic principles. These strategies involve recognizing, respecting, and valuing the customs and traditions of the Lampung people, as well as honoring the diverse communities residing in Lampung from various ethnic backgrounds. In essence, this is a cultural and humanistic approach, which proves effective in introducing Islam to the diverse society of Lampung. The philosophy of Piil Pesanggiri and Islamic law mutually reinforce and complement each other, without contradiction in concept or practice.

Keywords: dakwah strategy approach, perspective of religious scholars, Piil Pesanggiri

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