KnE Social Sciences

Published date: Jul 15 2025

Journal Title: KnE Social Sciences

Issue title: The International Conference on Da'wah & Communication 2024 (ICDComm 2024)

Pages: 507 - 516

DOI: 10.18502/kss.v10i14.19113

Adam Muhammad YanisFaculty of Law, Universitas Lampung

Rafika Rizky Aulia Rahmanrafika.rizky@fh.unila.ac.idFaculty of Law, Universitas Lampung

Reisa MalidaFaculty of Law, Universitas Lampung

Indonesia has committed to implement the sustainable development goals (SDG) by 2030, including the ending trafficking of protected species and addressing the illegal wildlife demand and supply. The public plays a crucial role in wildlife protection. There remains a misconception that the impact of wildlife exploitation on ecosystems does not directly affect human communities. Furthermore, this issue is exacerbated by the public’s perception that violations related to wildlife trade do not carry serious consequences. This paper highlights the importance of legal awareness among the public using the doctrinal method of legal research. This involves rigorous analysis and creative synthesis, the making of connection between seemingly disparate doctrinal strands, and the challenge of extracting general principles from an inchoate mass of primary materials. Wildlife protection becomes difficult to enforce when society does not perceive any issue with practices that impact the physical, social, and psychological well-being of endangered animals. To address these challenges, public participation serves as a bridge to address this gap. Educating the public on the harmful consequences of wildlife trade and captivity is essential to changing societal perceptions.

Keywords: public participation, wildlife protection, wildlife trade

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