Optimization of Digital Communication Strategy in the Use of Gemini AI in Education (Case Study and Analysis): Breaking the Limits of Virtual Interaction in the Metaverse

Published date: Jul 15 2025

Journal Title: KnE Social Sciences

Issue title: The International Conference on Da'wah & Communication 2024 (ICDComm 2024)

Pages: 436 - 450

DOI: 10.18502/kss.v10i14.19108

Meita Dwi Solvianameitadwisolviana@radenintan.ac.idBiology Education, UIN Raden Intan Lampung, Bandar Lampung

Shinta AnisyaBiology, UIN Raden Intan Lampung, Bandar Lampung

Laila PuspitaBiology Education, UIN Raden Intan Lampung, Bandar Lampung

Aulia NovitasariBiology Education, UIN Raden Intan Lampung, Bandar Lampung

Deti EliceIslamic Education Management, UIN Raden Intan Lampung, Bandar Lampung

Advances in digital technology have changed the way education is delivered with the Metaverse as one of the latest innovations offering an interactive virtual space for learning. In this context, Gemini AI emerges as a potential tool to enhance digital communication strategies. However, there is a lack of understanding on how effective Gemini AI is in overcoming communication barriers that often arise in virtual interactions in the Metaverse, as well as how it can improve user engagement and experience. This research aims to examine the implementation of Gemini AI as a tool to optimize digital communication strategies in the Metaverse. Gemini AI, developed by Google, has multimodal capabilities to process text, audio, image, and video data, thus improving the quality of interaction and user engagement. This study used purposive sampling method involving 30 university students who use Gemini AI as samples. Data were collected through questionnaires and in-depth interviews to evaluate the effectiveness of using Gemini AI in various aspects of communication. The results showed that Gemini AI is an effective platform to optimize digital communication strategies in communication quality, ease of interaction, and reduction of misunderstanding in a virtual environment with an average indicator value of 60.22% of respondents strongly agreeing and 33.08% agreeing. The findings confirm the potential of Gemini AI in supporting more effective and efficient digital communication in the Metaverse, and offer recommendations for further development.

Keywords: digital communication strategy, education, Gemini AI, Metaverse, virtual interaction

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