Intelligence in Media and Public Participation: Analysis and Implications

Published date: Jul 15 2025

Journal Title: KnE Social Sciences

Issue title: The International Conference on Da'wah & Communication 2024 (ICDComm 2024)

Pages: 358 - 363

DOI: 10.18502/kss.v10i14.19102

Shinta Anisyashintaanisya@radenintan.ac.idUIN Raden Intan Lampung

Meita Dwi SolvianaUIN Raden Intan Lampung

Vandan WiliyantiUIN Raden Intan Lampung

Septa AryanikaUIN Raden Intan Lampung

In the emerging era of technology, social media is an important part of everyday life. However, if not properly directed, it can have negative impacts. Emotional skills are essential for positive social media behavior. This study aims to evaluate the relationship between emotional intelligence and public participation in social media. Using a qualitative method consisting of interviews and observations, this study found that a negative correlation between emotional intelligence and social media intensity where more emotional intelligence was related to less social media intensification, and vice versa. The results show that emotional Intelligence plays an important role in guiding positive social media behavior on a ceremonial basis.

Keywords: social media, public participation, implications

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