KnE Social Sciences

Published date: Jul 15 2025

Journal Title: KnE Social Sciences

Issue title: The International Conference on Da'wah & Communication 2024 (ICDComm 2024)

Pages: 266 - 281

DOI: 10.18502/kss.v10i14.19094

Gita Leviana Putriitaleviana@gmail.comUniversitas Bandar Lampung

Mezan el-Khaeri KesumaUIN Raden Intan Lampung

Dwita Ria GunadiUniversitas Sahid

With the growing online presence in Indonesia, particularly among adolescents, Instagram has emerged as a prominent platform that plays a significant role in shaping one’s identity. In Bandarlampung, Indonesia, a qualitative study was conducted involving 1000 adolescents aged 13-19 to investigate the influence of Instagram on the construction of their identities. Using Likert scale questionnaires, it sought to explore the participants’ perceptions. The findings indicate that Instagram’s influence is widespread, as it contributes to the development of self-perception and social relationships. While there are positive aspects such as facilitating social connections and promoting understanding of societal norms, negative consequences such as stress and social comparison also come to light. This highlights the dual role of Instagram in the formation of adolescent identity, emphasizing both self-expression and social negotiation. The study provides valuable insights into the impact of social media on the identity of young people, promoting awareness of digital well-being.

Keywords: adolescents, awareness, influence, perception, social media

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