KnE Social Sciences

Published date: Jul 15 2025

Journal Title: KnE Social Sciences

Issue title: The International Conference on Da'wah & Communication 2024 (ICDComm 2024)

Pages: 194 - 204

DOI: 10.18502/kss.v10i14.19086

Listiyani Siti Romlahlistiyani@radenintan.ac.idUniversitas Islam Negeri, Raden Intan Lampung

Rahmad PurnamaUniversitas Islam Negeri, Raden Intan Lampung

‎ HandayaniUniversitas KH. Abdul Chalim Mojokerto, Jawa Timur

In Islamic educational institutions, da’wah management is essential to determining how effectively Islamic teachings are disseminated to students. Teaching strategies are not the only problem with this management dynamic. They also include psychological and organizational issues that teachers and administrators of institutions must face. This study aims to study how a psychological perspective can be used to manage da’wah in Islamic educational institutions and to find organizational problems that arise during this process. By understanding these dynamics, it is hoped that a more comprehensive and efficient management strategy can be created to improve the quality of da’wah in Islamic educational environments.

This study used a qualitative approach and conducted case studies in several selected Islamic educational institutions. Data were collected through comprehensive interviews with administrators, teachers, and students and direct observation in the institutional environment. Furthermore, the collected data were analyzed using thematic analysis techniques to find relevant patterns related to psychological dynamics and organizational issues in da’wah management. The study also analyzed documents on management policies and da’wah strategies implemented in these institutions. The study found that a successful da’wah strategy in Islamic educational institutions requires a combination of dynamics, da’wah management, psychological perspectives, and organizational challenges. Psychological approaches help improve student acceptance of lessons, but adaptive management approaches are needed to address education dynamics. With more structured management and good cooperation, organizational challenges such as a lack of resources can be overcome. By combining these four components, Islamic schools can implement da’wah programs more effectively and in line with formal education goals.

Keywords: dynamics, Da’wah management, psychological perspective, organizational challenges

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