KnE Social Sciences

Published date: Jul 15 2025

Journal Title: KnE Social Sciences

Issue title: The International Conference on Da'wah & Communication 2024 (ICDComm 2024)

Pages: 95 - 104

DOI: 10.18502/kss.v10i14.19077

Dede Mercy Rolandodedemercyrolando@metrouniv.ac.idInstitut Agama Islam Negeri Metro

Budi AriyantoInstitut Agama Islam Negeri Metro

The development of artificial intelligence (AI) technology has opened up new opportunities in various sectors, including digital da’wah. This journal explores how AI innovations can be integrated into digital da’wah to increase the effectiveness and reach of Islamic messages. The study aims to analyze the opportunities and threats of utilizing AI in da’wah. It uses a qualitative method, which focuses on an in-depth understanding of social or cultural phenomena through descriptive and interpretative data collection with the type of research being a desk study. The results show that despite the challenges, the application of AI in digital da’wah offers great potential for innovation and increasing the impact of da’wah. The journal provides practical recommendations to overcome existing challenges and capitalize on existing opportunities, as well as an outlook on the future of AI integration in digital da’wah.

Keywords: artificial intelligence, digital da’wah, digital era

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