Artificial Intelligence for Moderate Da'wah Communication: Science Perspective

Published date: Jul 15 2025

Journal Title: KnE Social Sciences

Issue title: The International Conference on Da'wah & Communication 2024 (ICDComm 2024)

Pages: 86 - 94

DOI: 10.18502/kss.v10i14.19076

Sri WahyuniProdi Komunikasi dan Penyiaran Islam, UIN Raden Intan Lampung

MA SyaripudinProdi Pengembangan Masyarakat Islam, UIN Raden Intan Lampung

Evi Fitri Aglinaevifitriaglina08@gmail.comProdi Pengembangan Masyarakat Islam

‎ ZamhaririProdi Pengembangan Masyarakat Islam, UIN Raden Intan Lampung

Fariza MakmunProdi Komunikasi dan Penyiaran Islam, UIN Raden Intan Lampung

‎ AchlamiProdi Pengembangan Masyarakat Islam, UIN Raden Intan Lampung

Mansur HidayatProdi Pengembangan Masyarakat Islam, UIN Raden Intan Lampung

This research reveals that artificial intelligence (AI) can be used to develop moderate preaching that is inclusive and tolerant, as well as support dialogue between religious communities. Leveraging machine learning algorithms and data analysis, AI can help understand people’s needs, identify sensitive issues, and present contextually relevant material. AI also plays a role in creating interactive platforms that enable constructive discussions and reinforce moderate religious values. The research method used was a qualitative method with a descriptive analysis approach. Several research activities such as literature review, observation, and analysis were carried out in order to provide a comprehensive description of moderate da’wah activities using artificial intelligence. Using Miles and Huberman data analysis techniques. The research results show that the application of AI in moderate da’wah not only increases the reach and effectiveness of communication, but also contributes to the formation of positive narratives that can reduce extremism and promote tolerance in society. Thus, the integration of AI in moderate da’wah is a strategic step to create a more harmonious and peaceful social environment.

Keywords: artificial intelligence, moderate da’wah, communication science

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