KnE Social Sciences

Published date: Jul 15 2025

Journal Title: KnE Social Sciences

Issue title: The International Conference on Da'wah & Communication 2024 (ICDComm 2024)

Pages: 79 - 85

DOI: 10.18502/kss.v10i14.19075

Roby Rakhmadiroby.rakhmadi007@fisip.unila.ac.idUniversitas Lampung

Vandan WiliyantiUIN Raden Intan Lampung

Andi TaherUIN Raden Intan Lampung

The use of Artificial Intelligence (AI) in creative content development has gained popularity. The usage of AI applications in producing creative output, including music, films, graphic design, and creative writing, is explained in this paper. AI’s capacity to examine vast volumes of data and identify trends offers possibilities for producing more engaging content for users. This paper describes how creative processes can be generated by AI algorithms. One instance is the application of AI to music composition, where sophisticated melodies and harmonies can be produced by algorithms. With deepfake technology, artificial intelligence is also utilized in video creation to create realistic visual material. AI in graphic design offers tools that can generate different designs automatically, which expedites the process of developing concepts. AI is capable of producing coherent and pertinent material for creative writing. The ethical and societal ramifications of AI in creation are also covered in this study, including concerns about copyright, authenticity, and the place of people in the creative process. Even while AI has numerous benefits in terms of efficiency and creativity, there are worries that its existence could diminish the value of human creativity and jeopardize artists’ livelihoods.The study’s findings demonstrate AI’s enormous potential to transform creative content but the long-term effects of integrating AI in the creative industries are to be further investigated, as is the development of regulations to guarantee its ethical and equitable application.

Keywords: artificial intelligence, creative content, algorithm, human creativity

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