KnE Social Sciences

Published date: Jun 25 2025

Journal Title: KnE Social Sciences

Issue title: Brawijaya International Conference on Business Administration, Taxation, and Tourism (BICBATT 2024)

Pages: 343 - 368

DOI: 10.18502/kss.v10i13.18970

Rachmatullah Adicahya Nugrahar.yayak@gmail.comBusiness Administration Department, Brawijaya University, Malang

Mohammad IqbalBusiness Administration Department, Brawijaya University, Malang

‎ WiyataBusiness Administration Department, Brawijaya University, Malang

This systematic literature review, conducted in accordance with the PRISMA 2020 guidelines, aims to identify the determinants of Attitude (ATT), Subjective Norm (SN), and Perceived Behavioral Control (PBC) within the framework of the Decomposed Theory of Planned Behavior (DTPB) across journal articles published between 2018 and 2024. The review addresses two research questions: (1) What are the determinants of ATT, SN, and PBC in the DTPB framework? and (2) Which technologies have been studied using the DTPB approach? The findings reveal that ATT, a primary antecedent to intention and behavior, is commonly influenced by factors such as compatibility, perceived ease of use, perceived usefulness, complexity, and relative advantage. SN, which reflects social pressure to perform a behavior, is shaped by peer influence, superior influence, student influence, external influence, and family or parental influence. PBC, referring to the perceived ease or difficulty in performing a behavior, is influenced by self-efficacy, facilitating conditions, resource facilitating conditions, and technology facilitating conditions. This review demonstrates the effectiveness of DTPB in explaining the complex dynamics of technology adoption. Understanding the determinants of ATT, SN, and PBC can guide researchers and practitioners in developing more effective strategies to promote technology diffusion and overcome adoption barriers. Additionally, the review highlights the diverse range of technologies examined using the DTPB framework, noting that the influence and interaction of these determinants can vary depending on the specific technology being studied.

Keywords: decomposed theory of planned behavior (DTPB), determinants of attitude, determinants of perceived behavioral control, determinants of subjective norm, technology adoption

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