KnE Social Sciences

Published date: Apr 18 2025

Journal Title: KnE Social Sciences

Issue title: The 7th International Conference on Education and Social Science Research (ICESRE)

Pages: 280 - 290

DOI: 10.18502/kss.v10i9.18503

Mulyati Mulyatimulyati@unj.ac.idFamily Welfare Education , Jakarta State University, 13220

Putri Awlya KhairunnisaFamily Welfare Education , Jakarta State University, 13220

Nurlaila Abdullah MashabiFamily Welfare Education , Jakarta State University, 13220

Jaka MarsitaFamily Welfare Education , Jakarta State University, 13220

Thanks to globalization, technological development and easy access to information are significantly impacting people’s lifestyle choices, especially among generation Z. Currently, the halal lifestyle is developing rapidly and is becoming trendy among Indonesians. One sector that has experienced significant changes is the hospitality industry. When choosing a hotel, generation Z is very likely to consider religious and ethical values that are within their halal lifestyles. Hotel selection is a process where customers evaluate and select a facility that meets their needs and preferences. This research analyzes the impact that halal lifestyle awareness has on hotel selection in generation Z. This study employs an associative quantitative method, with the distribution of questionnaires continuiting until July 2024 using Google forms. The reaserch sample was selected using non-probability sampling technique with purposive sampling, resulting in a sample of 384 respondents with the birth range 1997–2007. This study shows that knowledge of the halal lifestyle and choosing a hotel are both categorized as high. The regression test results in this study indicate that awareness of the halal lifestyle influences generation Z’s decisions when choosing a hotel with a p-value of 0.000<0.05. This study shows that the more knowledge a participant has on the halal lifestyle, the more likely they are to choose a hotel that accommodates to their values.

Keywords: generation z

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