KnE Social Sciences

Published date: Apr 17 2025

Journal Title: KnE Social Sciences

Issue title: The Raden Intan International Conference on Shari’a and Law (RIICSHAW 2024)

Pages: 204 - 216

DOI: 10.18502/kss.v10i8.18434

Fahmi Muhammad Irfanpahmimuhammadirfan@gmail.comUniversitas Islam Negeri Raden Intan Lampung, Lampung, Indonesia

Yuli Dahlia SaputriUniversitas Islam Negeri Raden Intan Lampung, Lampung, Indonesia

Sillah SudistinaUniversitas Islam Negeri Raden Intan Lampung, Lampung, Indonesia

Internet users in Indonesia are increasing every year. Technological developments also help users to access the internet from anywhere and at any time. Technological advances and globalization are supporting factors for the exchange of information and culture, such as cosmetics from different countries. One of the changes in people’s habits influenced by these technological advances is in the buying and selling system (model), which utilizes the internet for online shopping or e-commerce. The purpose of this study is to test and analyze the influence of halal lifestyle , brand image, and product quality on purchasing decisions for cosmetic products on online shopping sites for generation Z in Bandar Lampung, Indonesia. The method used in this study is quantitative, using primary and secondary data, and analyzed with SPSS. The population studied is generation Z in Bandar Lampung with a sample size of 100 people. The results of the study show that halal lifestyle, brand image, and product quality all have significant effects on the decision to purchase cosmetic products on online shopping sites for generation Z in Bandar Lampung.

Keywords: halal lifestyle, brand image, product quality, purchasing decision, generation Z

[1] Sirajul Fuad Zis NE. Perubahan Perilaku Komunikasi Generasi Milenial dan Generasi Z di Era Digital. Satwika Kaji Ilmu Budaya Dan Perubahan Sos; 2021. p. 71.

[2] Annur C. Platform Belanja Online Paling Dimintai Saar Ramadhan. 2024.

[3] Susanti AT. Pengaruh Word of Mouth, Healthy Lifestyle, Dan Brand Image Terhadap Keputusan Pembelian Sepeda Merek Polygon Di Kabupaten Kebumen. J Ilm Mhs Manajemen, Bisnis Dan Akunt. JIMMBA; n.d. p. 486.

[4] Chaturvedi PK. Investigating the determinants of behavioral intentions of generation Z for recycled clothing: an evidence from a developing economy. Young Consum; 2020. pp. 403–17.

[5] Fathoni MA. Potret Industri Halal Indonesia: Peluang Dan Tantangan. J Ilm Ekon Islam 2020;6.3:428.

[6] Jamal A. Generation Z in Pakistan: Individualistic and Collectivist in Orientation. The New Generation Z in Asia. Dyn Differ Digit; 2020. pp. 105–17.

[7] Balmer JM. No Title. J Bus Researc; 2020. pp. 850–61.

[8] Al Saed RU, Upadhya A, Abu Saleh M. Role of airline promotion activities in destination branding: Case of Dubai vis-à-vis Emirates Airline. Eur Res Manag Bus Econ. 2020;26(3):121–6.

[9] Rao KS, Rao B, Acharyulu GV. eXamining ePWOM-purchase intention link in Facebook barnd fan Page; Trust beliefs, value c0-creation and brand image as mediators. IIMB Manag Rev. 2021;33(4):309–21.

[10] Kotler P. KLK. The scope of markets. New Jersey: Prentice Hall; 2012. https://doi.org/10.1017/CBO9781139174749.022.

[11] Nur Arifa H d. Pengaruh Kualitas Produk dan Harga Sewa serta Word of Mouth Terhadap Keputusan Pembelian Kosmetik Wardah (Studi Kasus Mahasiswa STIE Widya Gama Lumajang). J Ris Manaj; 2020. pp. 55–61.

[12] Furman A&. Influence of different cause-related marketing (CRM) strategies on consumer decision making. Procedia Comput Sci 2020:2979–2988.

[13] Haleem AK, Khan MI, Khan S, Jami AR. Research status in Halal: a review and bibliometric analysis. Mod Supply Chain Res Appl. 2020;2(1):23–41.

[14] Soeharto ZP. Perilkau Halal Lifestyle Terhadap Keputusan Pembelian Konsumen. Karismapro Kaji Ris Manjamen Prof; 2022. pp. 2086–5848.

[15] Gentina E. Generation Z in Asia: A Research Agenda. The New Generation Z in Asia. Dyn Differ Digit; 2020. pp. 3–19.

[16] Qadhafi GM. Pengaruh Brand Image, Gaya Hidup dan Elastisitas Terhadap Perilaku Keputusan Pembelian J,CO Donuts & Coffee Suncity Sidoarjo. UBHARA Magaement J. 2021;1:410.

[17] Ayuning S. Pengaruh Promosi dan Brand Image Terhadap Keputusan Pembelian Pada E-Commerce Bukalapak. YUME. J Manage. 2021;4:187.

[18] Nailatur Ribhah M, Pengaruh Brand Image HA. Label Halal Dan Persepsi Harga Terhadap Keputusan Pembelian Produk Ms Glow Skincare. El-Aswaq Islam Econimic Financ J. 2022;3:155.

[19] Purwanto. E. Penelitian Kuantitatif. Yogyakarta: Pustaka Pelajar; 2019.

[20] Kadir. Statistika Terapan: Konsep, Contoh dan Analisa Data Dengan Program SPSS/Lisrel dalam Penelitian. PT Raja Grafindo Persada.; 2015.

[21] Shah SA, Azhar SM, Bhutto NA. Halal marketing: a marketing strategy perspective. J Islamic Mark. 2022;11(6):1641–55.

[22] Tieman M. Measuring corporate halal reputation: A corporate halal reputation index and research propositions. J Islamic Mark. 2020;11(3):591–601.

[23] Pounovic MD. Reaching for customer centricity—wine brand positioning configura- tions. J Open Innov. 2021;7:309–21.

[24] Bourdin DH, Halkias G, Makri K. The compensatory influences of country stereotypes and the global/local nature of brands: an extended framework. J Bus Res. 2021;137:23–38.

[25] Harahap IA. Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembeian Masker Wajah Mustika Ratu. Studi Kasus Pada Konsumen Kec. Tembalang Kota Semarang; 2019. pp. 34–5.