Published date:Feb 19 2025

Journal Title: KnE Social Sciences

Issue title: The International Conference on Economic and Sustainable Development (ICESIDE)

Pages:315 - 327

DOI: 10.18502/kss.v10i5.18123

Titov Chuk's Mayvanititovmayvani@trunojoyo.ac.idDepartment of Economics, Faculty of Economic and Business, Universitas Trunojoyo Madura

Sumarto ‎ Department of Economics, Faculty of Economic and Business, Universitas Trunojoyo Madura

Madura has a variety of creative economic potential. Mainly the contribution of the creative economy in Madura which involves elements of socio-cultural diversity. This diversity can be an added value for Madura’s creative economy. The research is based on finding what aspects affect the competitiveness of Madura’s creative economy and determining the development strategies needed to improve the competitiveness of the creative economy in Madura. This research uses quantitative methods, such as path analysis and AHP analysis. The results of this study indicate that 1) factors that significantly affect the improvement of Madura’s creative economy competitiveness are the level of Competition and Corporate Strategy, Product Demand Factors, and Opportunity Factors; and 2) strategies that are a priority that must be considered in the development of creative economy competitiveness in Madura are corporate and competitor strategies by paying attention to aspects of promotional facilities.

Keywords: creative economy, competitiveness, development strategy

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