Published date:Feb 19 2025

Journal Title: KnE Social Sciences

Issue title: The International Conference on Economic and Sustainable Development (ICESIDE)

Pages:28 - 38

DOI: 10.18502/kss.v10i5.18095

Alvin Sugeng Prasetyoalvin.prasetyo@trunojoyo.ac.idDepartment of Economic, Faculty of Economic and Business, Universitas Trunojoyo Madura

Pribanus WantaraDepartment of Management, Faculty of Economic and Business, Universitas Trunojoyo Madura

Dimas Mahmudi UmarDepartment of Economic, Faculty of Economic and Business, Universitas Trunojoyo Madura

The creative economy in Bangkalan and Sampang Regencies continues to be developed. This research aims to formulate a strategy for developing the creative economy of the culinary subsector in the Tanjung Bumi Blue Beach tourist spot, Bangkalan Regency, and Lon Beach, Malang, Sampang Regency, because they act as economic drivers in Bangkalan and Sampang Regency. The method used in this research is multiple regression, with as many micro and small enterprises as possible, with as many as 152 samples. The estimation results show that capital, labor, raw materials for production, and electrical energy have a significant effect on production sold by traders. Still, the use of technology has not had a significant effect on production sold by traders. The Research results found that culinary MSMEs in the Blue Beach and Lon Malang tourist destination have not yet optimized digitalization. For example, they lack mastery of technology and have not used e-payment, so they have not been able to increase revenue.

Keywords: creative economy culinary subsector, multiple regression, technology

[1] Cooke P. The dark side of KIBS agency, the creative economy, and regional sustainability. J Open Innov. 2024 Mar;10(1):100177.

[2] Fahmi FZ, Krismiyaningsih E, Sagala SA, Rustiadi S. Creative industries and disaster resilience: A focus on arts- and culture-based industries in Indonesia. Int J Disaster Risk Reduct. 2023 Dec;99:104136.

[3] Verma S, Shome S, Hassan MK. FinTech in small and medium enterprises (SMEs): A review and future research agenda. Eur Manage J. 2023 Dec;41(6):950–71.

[4] Kurz HD. Innovations and profits: schumpeter and the classical heritage. J Econ Behav Organ. 2008 Jul;67(1):263–78.

[5] Jaidi N, Siswantoyo, Liu J, Sholikhah Z, Andhini MM. Siswantoyo, Liu J, Sholikhah Z, Andhini MM. Ambidexterity Behavior of Creative SMEs for Disruptive Flows of Innovation: A Comparative Study of Indonesia and Taiwan. J Open Innov. 2022 Sep;8(3):141.

[6] Lim DH, Na WJ, Hong WH, Bae YH. Development of a fire prediction model at the urban planning stage: ordinary least squares regression analysis of the area of urban land use and fire damage data in South Korea. Fire Saf J. 2023 Apr;136:103761.

[7] Chatterji S, Lobato IN. On divergent dynamics with ordinary least squares learning. J Econ Behav Organ. 2015 Jan;109:1–9.

[8] Lin B, Benjamin IN. Causal relationships between energy consumption, foreign direct investment and economic growth for MINT: evidence from panel dynamic ordinary least square models. J Clean Prod. 2018 Oct;197:708–20.

[9] Bilginol K, Denli HH, Şeker DZ. Ordinary Least Squares Regression Method Approach for Site Selection of Automated Teller Machines (ATMs). Procedia Environ Sci. 2015 Jan;26:66–9.

[10] Utami ID, Santosa I, Vidya Leila MR. Priority resilience strategy for micro, small, and medium enterprises for dealing with natural disasters. Int J Disaster Risk Reduct. 2021 Mar;55:102074.

[11] Takeda A, Truong HT, Sonobe T. The impacts of the COVID-19 pandemic on micro, small, and medium enterprises in Asia and their digitalization responses. J Asian Econ. 2022 Oct;82:101533.

[12] Arifin B, Wicaksono E, Tenrini RH, Wardhana IW, Setiawan H, Damayanty SA, et al. Village fund, village-owned-enterprises, and employment: evidence from Indonesia. J Rural Stud. 2020 Oct;79:382–94.

[13] Ridwan Maksum I, Yayuk Sri Rahayu A, Kusumawardhani D. A Social Enterprise Approach to Empowering Micro, Small and Medium Enterprises (SMEs) in Indonesia. J Open Innov. 2020 Sep;6(3):50.

[14] Abdullah T, Lee C, Carr N. Defining success and failure in the hospitality industry’s microenterprises: A study of Indonesian street food vendors. Int J Hospit Manag. 2023 Feb;109:103403.

[15] Setyowati N, Masyhuri, Mulyo JH, Irham, Yudhistira B. Masyhuri, Mulyo JH, Irham, Yudhistira B. The hidden treasure of wedang uwuh, an ethnic traditional drink from Java, Indonesia: its benefits and innovations. Int J Gastron Food Sci. 2023 Mar;31:100688.