Published date:Jan 10 2025

Journal Title: KnE Social Sciences

Issue title: The Bandung Creative Movement 2023 – Enhancing Collaboration In Arts, Design And Craft For Sustainable Creative Industries: Technology and Art

Pages:91 - 98

DOI: 10.18502/kss.v10i3.17901

Iqbal Prabawa Wigunaiqbalpw@telkomuniversity.ac.idTelkom University, Bandung

Abbyzar Raffi HernawanInstitut Teknologi Bandung, Bandung

Cucu Retno YuningsihTelkom University, Bandung

Dea Aulia WidyaevanTelkom University, Bandung

Mumtaz MokhtarUniversity Technology Mara

This paper explores the topic of contemporary art that blends art, science, and design in unexpected and sometimes unsettling ways. One such example is one of the author’s projects; the Annuitterra skeleton set, which is both a unique work of art and a limited niche product. In the past, death was often a feared topic due to the uncertainty surrounding it. However, with advances in science and technology, our perception of death has shifted. The skeleton sets produced by Annuitterra are packaged as model kits that can be assembled by the audience. Through this process, people not only engage with animal skeletons but also learn about their anatomy. this skeleton sets series is used and analyzed to examine how this project commodifies the theme of death and makes it more accessible to the contemporary market through branding strategies, media partnerships, and collaborations. Ultimately, the investigation of the Annuitterra skeleton set reveals a changing perception of death in modern society. The enigma of death remains in this project, but our approach to it can be playful and bold to adapt to the continuously evolving complexities of contemporary art.

Keywords: contemporary art, Annuitterra, articulating skeleton, death theme

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