Published date:Jan 10 2025

Journal Title: KnE Social Sciences

Issue title: The Bandung Creative Movement 2023 – Enhancing Collaboration In Arts, Design And Craft For Sustainable Creative Industries: Technology and Art

Pages:39 - 46

DOI: 10.18502/kss.v10i3.17894

Raditya Raihannaufal Rahardyanraditdyan@student.telkomuniversity.ac.idTelkom University, Bandung

Ira Wirasariirawirasari@telkomuniversity.ac.idTelkom University, Bandung

The following research is to make appropriate packaging to attract buyers and increase sales, with low packaging production prices for Bacetrot MSME products. The fact that previously, the Bacetrot brand already had relatively simple packaging to reduce production costs, so it could not attract consumers’ attention to buy its products. The following research results from a collaboration between the Bandung district government and Telkom University to run the Kedaireka program. The subsequent research uses the observation method combined with the design-by-drawing method. It is hoped that the following research results can create attractive packaging and have low production costs.

Keywords: packaging, MSME, attracting buyers, product sales, cheap production price

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