Published date: Jan 06 2025

Journal Title: KnE Social Sciences

Issue title: The Bandung Creative Movement 2023 – Enhancing Collaboration In Arts, Design And Craft For Sustainable Creative Industries: Creative Economy

Pages: 114 - 120

DOI: 10.18502/kss.v10i1.17860

Venus Pulung Socawangivenusocawangi@gmail.comTelkom University, Bandung

Yelly Andriani BarlianTelkom University, Bandung

Nurul Shima TaharuddinUniversiti teknologi MARA

Sri NurbaniTelkom University, Bandung

Digidarpa Desa is an integrated digital information system product that can help villages improve the status of the Developing Village Index (IDM). Villages with advanced IDM status are considered more ready to adopt the Digidarpa Desa information system, both in terms of their needs and their technological readiness. Central Java Province has an average Advanced IDM status; therefore, the target audience for this promotion strategy is district governments in Central Java Province. This research was carried out using qualitative methods. The purpose of this research is to find the right promotion strategy for the digital information system product Digidarpa Desa for district-level governments in Central Java Province.

Keywords: application, business to business (B2B), developing village index (IDM), integration, village information system (SID)

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