Published date:Jan 06 2025

Journal Title: KnE Social Sciences

Issue title: The Bandung Creative Movement 2023 – Enhancing Collaboration In Arts, Design And Craft For Sustainable Creative Industries: Creative Economy

Pages:106 - 113

DOI: 10.18502/kss.v10i1.17858

Rahmiati Auliaraulia@telkomuniversity.ac.idSchool of Creative Industries, Telkom University, Bandung

Pandu Akbar WicaksonoBina Nusantara University, Jakarta

Aryo BismoBina Nusantara University, Jakarta

The research aims to analyze and to determine the influence of store atmosphere on customer satisfaction and its impact on customer loyalty in Top Krui minimarket. The type of this research is a quantitative research and uses the path analysis method. Data were collected through online questionnaires via Google Forms to 104 respondents with 17 items of statement. The results showed that store atmosphere had a significant effect on customer’s loyalty through customer satisfaction.

Keywords: customer loyalty, customer satisfaction, store atmosphere

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