Published date:Jan 06 2025

Journal Title: KnE Social Sciences

Issue title: The Bandung Creative Movement 2023 – Enhancing Collaboration In Arts, Design And Craft For Sustainable Creative Industries: Creative Economy

Pages:76 - 83

DOI: 10.18502/kss.v10i1.17853

Donny Trihanondodonnytri@telkomuniversity.ac.idTelkom University, Bandung

Rinyaphat NithipataraahnanSilpakorn University, Bangkok

Previous research has shown that murals can be used for social campaigns to mobilize certain elements of society. This paper discusses the application of murals and signage as a part of a new form of social activism through street art in Indonesia, especially as one of the supports for activism in the context of the new normal after the Covid-19 pandemic in Indonesia. Schools that focus on secondary and higher education are partners in implementing this campaign. This research is considered as qualitative research, which aims to obtain the development of a campaign form that is suitable for use in education. This research uses a participatory methodology to support the development of street art and murals that will be used. The results obtained from this study indicate that the target community of the vocational school was very enthusiastic during this research project. The murals being made deliver a message of zero-waste campaign. In addition, the murals and signage that have been developed have proven to be able to form a positive environmental atmosphere for the target school community. This research is an initial study regarding the impact of murals on education, especially in vocational education. In the future, it is hoped that this research can be replicated in other schools to obtain more experimental samples.

Keywords: social activism, mural art, Indonesian school, pandemic, zero waste

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