Published date: Aug 29 2024

Journal Title: KnE Social Sciences

Issue title: Annual Symposium on Applied Business Economics and Communication (ASABEC) 2023

Pages: 126–146

DOI: 10.18502/kss.v9i25.16956

Yulinda Tariganyulinda@polibatam.ac.idBusiness Administration, Batam State Polytechnic, Batam

Ashkhabin Na'imBusiness Administration, Batam State Polytechnic, Batam

Alrido Martha DevanoBusiness Administration, Batam State Polytechnic, Batam

In the advancement of information technology (IT), websites have become an important component. Halal network international (HNI) is one of the halal network business companies in Indonesia that focuses on herbal products. In companies In the field of herbal medicine companies like HNI prioritize customer satisfaction. The use of a website is one of HNI’s means of promoting and providing information about the world around HNI. This study aims to analyze each variable of webqual 4.0 and the gap between the expectations of HNI website users and the services provided by the HNI website. The method used is website quality 4.0 analysis (usability quality, information quality, service quality) and importance-performance analysis (IPA). The number of respondents in this study were 150 people. The results show that the HNI website has met the requirements as one of the e-commerce that can be used as one of the websites that can be developed in the future. In addition, the HNI Website can be used as a profitable side business for now and in the future. However, in the development of this website, it still needs to make improvements by providing more information, being up-to-date, and accurate information so that it can provide more positive value for users/agents.

Keywords: importance-performance analysis, HNI, webqual 4.0, website

[1] Al Baiti A, Suprapto S, Rachmadi A. Pengukuran kualitas layanan website dinas pendidikan kota malang dengan menggunakan metode webqual 4.0 dan ipa. Jurnal Pengembangan Teknologi Informasi dan Ilmu Komputer. 2017;1(9):885–92.

[2] Caiozzo VJ, Haddad F, Lee S, Baker M. WP and KMB. Society. 2019;2(1):1–19.

[3] Soemartono HK. Survei APJII: Penetrasi Internet di Indonesia Capai 143 Juta Jiwa. Buletin Asosiasi Penyelenggara Jasa Internet Indonesia;

[4] Rehatalanit YLR. Peran e-commerce dalam pengembangan bisnis. Jurnal Teknologi Industri. 2021;5:62–9.

[5] Andita R, Nurul P, Rachmatullah P, Akbar S, Permata S, Mulyaningsih S. Analisis dan Perancangan Sistem Informasi Pelayanan Obat di Apotek Generik. JEPIN ( Jurnal Edukasi dan Penelitian Informatika). 2016;2(1):21–6.

[6] Yuhefizar Y, Nasution A, Putra R, Asri E, Satria D. Alat Monitoring Detak Jantung Untuk Pasien Beresiko Berbasis IoT Memanfaatkan Aplikasi OpenSID berbasis Web. Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi). 2019;3(2):265–70.

[7] Apriliani D, Fikry M, Hutajulu MJ. Analisa Metode Webqual 4.0 dan Importance- Performance Analysis (IPA) Pada Kualitas Situs Detik. com. J Ilm Merpati (Menara Penelit Akad Teknol Informasi). 2020;8(1):34–45.

[8] Supadmi NL. Meningkatkan kepatuhan wajib pajak melalui kualitas pelayanan. Jurnal Ilmiah Akuntansi Dan Bisnis. 2009;4(2):1–14.

[9] Suci YR. Perkembangan UMKM (Usaha mikro kecil dan menengah) di Indonesia. Jurnal ilmiah cano ekonomos. 2017;6(1):51–8.

[10] Taupiq T, Sopian S, Asiyah A, Mubarik M, Al Basry M, Hartina NS. Praktek Sistem Bonus dalam Perusahaan Halal Network Internasional (HNI) Cabang Kecamatan Muara Bulian Kabupaten Batanghari dalam Perspektif Hukum Islam. Syntax Literate; Jurnal Ilmiah Indonesia. 2022;7(6):7543–52.

[11] Astuti AP, Sari PK. Analisis kualitas website Lazada Indonesia berdasarkan metode webqual 4.0 dan pengaruhnya terhadap kepuasan pengguna. eProceedings of Management. 2016;3(2).

[12] Andry JF, Christianto K, Wilujeng FR. Using Webqual 4.0 and importance performance analysis to evaluate e-commerce website. Journal of Information Systems Engineering and Business Intelligence. 2019;5(1):23–31.

[13] Gata W. Analysis of information system quality of service on BSI academy’s environment using webqual methods, importance performance analysis and fishbone. Journal of Theoretical & Applied Information Technology. 2017;95(2).

[14] Shia BC, Chen M, Ramdansyah AD. Measuring customer satisfaction toward localization website by WebQual and importance performance analysis (case study on AliexPress Site in Indonesia). American Journal of Industrial and Business Management. 2016;6(2):117–28.