Published date: Aug 29 2024

Journal Title: KnE Social Sciences

Issue title: Annual Symposium on Applied Business Economics and Communication (ASABEC) 2023

Pages: 84–101

DOI: 10.18502/kss.v9i25.16954

M. Ikhsanm.ikhsan@bisnis.pnj.ac.idJurusan Administrasi Niaga, Politeknik Negeri Jakarta, Depok

Taufik AkbarJurusan Administrasi Niaga, Politeknik Negeri Jakarta, Depok

Meitha DeviankaPoliteknik Negeri Jakarta, Depok

Raja Imam AbdullahPoliteknik Negeri Jakarta, Depok

The study aims to describe the strengthening of MSMEs carried out by the Bekasi City government in terms of capital, products, and marketing in response to policies on using domestic products within the Bekasi City government. The research used a qualitative approach. Primary data were collected using in-depth interviews with selected informants from local governments, SMEs, and academia. These are the people related to the management of MSMEs so that they understand about the various problems of MSMEs. Secondary data came from electronic media and relevant regional organizations. The data were analyzed using qualitative descriptive analysis. This research found that the Bekasi City government has made various efforts to strengthen MSMEs in Bekasi through the DKUKM. On the product side, socialization and training on home industry food (P-IRT) and P-IRT certification are given to the MSMEs, training is also carried out to improve packaging management capabilities and socialize halal certificates. On the capital side, the Bekasi City government prepares funds for capital through Bank Syariah Patriot, as well as training in preparing financial reports for lending funds to banks. Meanwhile, on the marketing side, the DKUKM Bekasi City held various promotions such as exhibitions, Ramadhan bazaars, bazaars in commemoration of the 25th anniversary of Bekasi City, training on making business identification numbers (NIB), digital marketing training, entrepreneurship training or workshops, socialization and training of home industry food certification (PIRT), training on using Shopee for MSMEs, and curation of the MSME products. Using a qualitative approach, this research can explore more stakeholder views related to the strengthening of MSMEs in response to policies on the use of domestic products, so that it gives different contributions to the theories and practices of the MSMEs development in Indonesia.

Keywords: micro small and medium enterprises (MSME), strengthening, domestic products

[1] Tambunan TTH. Recent development of micro, small and medium enterprises in Indonesia. International Journal of Social Sciences and Management Review. 2022;06(01):193–214.

[2] Shahrullah RS, Jaya F, Arifin I. The challenges of micro, small and medium enterprises in Indonesia in the Era of the ASEAN Economic Community. Syiah Kuala Law Journal. 2021;5(1):124–38.

[3] Mukherjee S. Challenges to Indian micro small scale and medium enterprises in the era of globalization. Journal of Global Entrepreneurship Research. 2018;8(1).

[4] Islam AKMH, Sarker MR, Hossain MI, Ali K, Noor KMA. Challenges of small- and medium-sized enterprises (SMEs) in business growth: A case of footwear industry. Journal of Operations and Strategic Planning. 2021;4(1):119–43.

[5] Kutlina-Dimitrova Z. Government procurement: Data, trends and protectionist tendencies. Public Procurement Law Review. 2022;2022(1):1–16.

[6] Suliantoro H, Winarno BA, Handayani NU. Analysing the success factors of SMEs on public procurement. IOP Conference Series: Materials Science and Engineering. 2019;598(1):0–14.

[7] Hausemer P, Kruger T, Rabuel L, Vet JM De. Analysis of the SMEs ’ participation in public procurement and the measures to support it. Vol. 535. 2019. 54–57 p.

[8] Kazungu I, Israel B. The role of public procurement in enhancing growth of small and medium sized- enterprises: Experience from Mbeya Tanzania. Journal of Business Management and Economic Research. 2019;3(1):17–27.

[9] Akintayo OJ. Small and medium size enterprises ( SMEs ) and procurement practice in Nigeria. 2022;10(10):163–6.

[10] Utami KS. Penguatan Strategi Pemasaran UMKM di masa Pandemi Covid-19: Studi Kasus Pelaku Usaha Tenun di Kabupaten Kulon Progo. Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship. 2022;11(2):284.

[11] Nawangsari ER, Fridayanti EY, Almira AI, Nugrohowati RH. Peran Pemerintah Daerah dalam Memberdayakan Usaha Mikro Kecil dan Menengah di Kabupaten Tuban. Jurnal Ilmiah Muqoddimah: Jurnal Ilmu Sosial, Politik dan Hummanioramaniora. 2021;5(2):345.

[12] Idris M. Strategi Pengelolaan Bisnis Yang Efektif Bagi Umkm Di Kelurahan Bajeng Kecamatan Pattalassang Kabupaten Takalar. Nobel Community Services Journal. 2023;22–8.

[13] Sholikan S, Susanti E, Pratikto H. Strategi Penguatan Daya Saing UMKM Dimasa Pandemi COVID-19. Jurnal KARINOV. 2021;4(2):129–35.

[14] Sedyastuti K. Analisis Pemberdayaan UMKM Dan Peningkatan Daya Saing Dalam Kancah Pasar Global. INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia. 2018;2(1):117–27.

[15] Nirwana DC, Muhammadiah M, Hasanuddin M. Peran Pemerintah Dalam Pembinaan Usaha Kecil Menengah Di Kabupaten Enrekang. Kolaborasi : Jurnal Administrasi Publik. 2017;3(1):01.

[16] Gunartin. Strengthening SMES as a pillar of building the nation’s economy. Eduka: Jurnal Pendidika, Hukum, dan Bisnis. 2017;2(2):46–55.

[17] Bahri A, Mulbar U, Suliana A. Kajian Pemberdayaan UMKM Kota Makassar Sebagai Upaya Peningkatan Kesejahteraan Pelaku Usaha. Jurnal Inovasi dan Pelayanan Publik Makassar. 2019;1(1):37–53.

[18] Adil Makmur Sentosa. Startegi Pemerintah Daerah Dalam Pemberdayaan Ukm Kota Bekasi. Parameter. 2018;3(2).

[19] Undang-Undang Republik Indonesia Nomor 20 Tahun. Undang-Undang Republik Indonesia Nomor 20 Tahun 2008. 2008;(1).

[20] Pemerintah Indonesia. Peraturan Pemerintah Republik Indonesia Nomor 07 Tahun 2021 tentang Kemudahan, Pelindungan, dan Pemberdayaan Koperasi dan Usaha Mikro, Kecil, dan Menengah. 2021;(086507):1–121.

[21] Mandiangan P. Upaya Peningkatan Omset Usaha Tenun Tajung Melalui Kredit Perbankan. Jurnal Riset Terapan Akuntansi. 2018;2(1):52–8.

[22] Maulida I, Mustofa A, Haryati E. The role of local government in Reog Ponorogo MSME empowerment: A regulator, facilitator, and catalyst. Journal of Community Service and Empowerment. 2023;4(3):568–80.

[23] Wulandari S. Penguatan dan Pendampingan Pelaku Usaha Mikro Kecil dan Menengah (UMKM) di Desa Cikujang, Serangpanjang, Subang, Jawa Barat. Civitas Consecratio: Journal of Community Service and Empowerment. 2023;2(2):65–80.

[24] Rama Y. Analisis Peran Pemerintah Daerah Dalam Pemberdayaan Umkm Pada Masa Pandemi Covid 19 Menurut Perspektif Ekonomi Islam (Studi …. 2021;

[25] Wahyudi S, Rita MR, Fuady M. Economics development analysis journal does neoclassical theory exist in SMEs? Evidence from Central Java-Indonesia Article Information. Economics Development Analysis Journal. 2021;(3):308–23.

[26] Hamzah H, Valeriani D, Putri AK. Comparison development of MSME credit in the Sumatera region. Economics Development Analysis Journal. 2020;9(3):293–305.

[27] W. Adda H, Chintya Dewi Buntuang P, Sondeng A. Strategi Mempertahankan Umkm Selama Pandemi Covid-19 Di Kecamatan Bungku Tengah Kabupaten Morowali. Abdi Dosen : Jurnal Pengabdian Pada Masyarakat. 2020;4(4):390.

[28] Faisol F, Aliami S, Anas M. Pathway of building SMEs performance in cluster through innovation capability. Economics Development Analysis Journal. 2022;11(2):140–52.

[29] Lucky M. Inovasi dan Kreativitas Pelaku Usaha UMKM di Era Covid-19. Jurnal IKRAITH Ekonomika. 2020;4(2):87–93.

[30] Xin Y, Khan RU, Dagar V, Qian F. Do international resources configure SMEs’ sustainable performance in the digital era? Evidence from Pakistan. Resources Policy. 2023;80(November 2022):103169.

[31] Rita MR, Nugrahanti YW, Kristanto AB. Peer-to-peer lending, financial bootstrapping and government support: The role of innovation mediation on Msme Performance. Economic Horizons. 2021;23(3):247–61.

[32] Khan MA. Barriers constraining the growth of and potential solutions for emerging entrepreneurial SMEs. Asia Pacific Journal of Innovation and Entrepreneurship. 2022;16(1):38–50.

[33] Heliyani H, Tasri ES, Amelia D, Dwianda Y. The contribution of E-Commerce to economic growth in the Covid-19 Era. Economics Development Analysis Journal. 2023;12(1):129–40.

[34] Octavia A, Indrawijaya S, Sriayudha Y, Heriberta, Hasbullah H, Asrini. Impact on e-commerce adoption on entrepreneurial orientation and market orientation in business performance of SMEs. Asian Economic and Financial Review. 2020;10(5).

[35] Tong Ha S, Chiun Lo M, Mohamad AA, Ramayah T. Determinants of innovation performance among SMEs: Moderating effect of entrepreneurial orientation. Global Business and Management Research : An International Journal. 2018;10(2):241–52.

[36] Ramaditya M, Effendi S, Faruqi F, Darmawan A. Pelatihan Kewirausahaan Kreatif Berbasis Manajemen Pemasaran Digital bagi UMKM Di Wilayah Rawamangun. Journal of Sustainable Community Development ( JSCD). 2020;2(1):48–54.

[37] Slamet R, Nainggolan B, Roessobiyatno R, Ramdani H, Hendriyanto A, Ilma LL. Strategi Pengembangan Ukm Digital Dalam Menghadapi Era Pasar Bebas. Jurnal Manajemen Indonesia. 2017;16(2):136.

[38] Kamaluddin Nashir A, Indra Sukmawan D, Heryadi D, Shaquille Pranasyah Jenie Z. Kolaborasi Pentahelix Untuk Mendorong Pemberdayaan Umkm Di Desa Pabean Udik. Prosising Seminar Nasional Pengabdian Kepada masyarakat. 2023;61–71.

[39] Wahyuningsih E. Research in business & social science strengthening community in increasing village potential through pentahelix collaboration. 2021;10(1):149–57.

[40] Maturbongs EE. Kolaborasi Model Pentahelix Dalam Pengembangan Pariwisata Berbasis Kearifan Lokal Di Kabupaten Merauke. Transparansi : Jurnal Ilmiah Ilmu Administrasi. 2020;3(1):55–63.