Published date: Jun 21 2023

Journal Title: KnE Social Sciences

Issue title: The 4th International Conference on Governance, Public Administration, and Social Science (ICoGPASS)

Pages: 583–593

DOI: 10.18502/kss.v8i11.13574

Jeffri Yosep Simanjorangjeffriys@unpar.ac.idDepartment of Public Administration, Parahyangan Catholic University

Maria Rosarie Harni TriastutiDepartment of Public Administration, Parahyangan Catholic University

This research intends to study how creative industry players, especially the independent music industry in Bandung responded to the first wave of the Covid-19 pandemic. The creative industry’s business pattern, which relies a lot on various face-to-face events, was forced to stop as a result of many restrictions on mobility to suppress the spread of Covid-19. By implementing a qualitative approach, this study conducted in-depth interviews with 8 experienced actors in the music industry in Bandung. This study found that (1) music industry players were hit hard at the beginning of the pandemic; (2) music industry players have many abilities that are very useful in difficult times such as pandemic times; and (3) music industry players initiated other creative businesses. This study also concludes that music industry players were classified as a vulnerable group during the pandemic. However, by capitalizing on the network within their communities, they were able to produce breakthroughs to survive and continue their activities in the creative industry.

Keywords: creative industries, music, Covid-19, policy

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