Published date: May 26 2023

Journal Title: KnE Social Sciences

Issue title: International Conference on Advance & Scientific Innovation (ICASI)

Pages: 937–946

DOI: 10.18502/kss.v8i9.13407

Kundori .kundori.jaken@gmail.comFaculty Maritime, Universitas Maritim AMNI, Semarang, Indonesia

Sukrisno .Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia (STIEPARI), Semarang, Indonesia

To boost sales performance through marketing and a focus on entrepreneurship, this study developed and suggested a new fundamental model by adopting a variable valued-based selling capability. The model was tested on 110 respondents who were chosen through purposive sampling from a shipping business in Surabaya. Four hypotheses were suggested using quantitative research methods with Amos 22 as a data analysis tool. The results showed that the concept successfully drove sales performance, so the valued-based selling capability became an indicator of the key to success, demonstrating different marketing strategies for improving sales performance.

Keywords: Marketing Support Advantage, Entrepreneurial Orientation, Valued Based Selling Capability, Sales Performance

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